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Hotels in Ngapali offer amenities of an
international standard and are some of the most luxurious
in Myanmar. |
AS the tourism industry continues to develop in Myanmar, more
high-quality hotels are opening in leading tourist destinations
in the country, including Mandalay, Bagan, Taunggyi and Inle Lake.
Before Visit Myanmar Year was organised in 1996 there were only
10 hotels in Mandalay; there are now 67 options for accommodation
with a total of 2747 rooms.
In addition, there are currently eight hotel projects under development
by local investors, all of them in the downtown area. Two of the
projects are expected to be completed by the upcoming peak tourist
season.
“Hoteliers are aiming to provide enough rooms to accommodate
one million tourist arrivals, the number that is expected to visit
Myanmar this year,” said U Aung Khine, the chairman of the
Mandalay Zone Myanmar Hotelier Association.
He said that in fact there are already more than enough rooms
in Mandalay to meet this demand, but the goal now is to make accommodation
more convenient so more tourists will be attracted to Myanmar.
“At the moment we have to struggle to compete for a small
market, but there is great potential for it to expand,”
he said.
U Aung Khine said it is important to make travel more convenient
for visitors, from streamlining the visa procedures, to improving
tourism infrastructure and increasing the availability of transportation.
“The scenery of Myanmar is not enough to attract new people
to the country and improve the hotel industry,” said U Khin
Shwe, the chairman of Myanmar Hotelier Association. “We
also have to consider the convenience of the travelers –
we must improve electricity and water supplies, transportation
and other facilities.”
As part of its effort to support the rapid but balanced development
of hotels at major tourist destinations, the association has identified
nine zones that attract the most foreign visitors: Mandalay, Bagan,
Taunggyi-Inle, Ngapali, Chaungtha, Ngwe Saung, Tachileik, Rakhine,
Pyin Oo Lwin.
“Pagodas alone are not enough to attract visitors. It is
important to diversify by promoting new destinations, opening
more venues for entertainment and developing hotels with innovative
designs but built using traditional Myanmar materials,”
U Khin Shwe said.
“By developing more sites of interest at a destination,
we can increase the number of nights that tourists will stay in
their hotel,” he said.
There are many still-untouched islands off the coast of Myanmar,
and some of the already known destinations are rarely visited
by foreigners; meanwhile, some neighbouring countries are having
trouble attracting more tourists to areas that have in the past
few years been heavily visited, he said.
“There is great promise in cooperating with neighbouring
countries to provide multi-nation package tours that would include
new destinations in Myanmar,” U Khin Shwe said
The hotel business would also be boosted if Myanmar hosted more
international conferences, meetings, sporting events and festivals,
he said.
He also said the industry would improve if more Myanmar people
got into the habit of staying in hotels when they travelled around
the country.
U Khin Shwe said most Myanmar people stay with relatives or friends
rather than in hotels when they travel, and not many people travel
for leisure; when they do, their spending power is generally low
and they do not want to use their limited funds on hotel rooms.
“If people have more money to spend, naturally they will
travel more. So we need locals to improve their spending power,”
he said.
He said the Myanmar Hotelier Association tells member hoteliers
that even if they are unable to compete with hotels from countries
like Thailand, Malaysia and Indonesia in terms of size and modern
facilities, they can be competitive in terms of hospitality and
service.